January 20th, 2012, Hollywood, CA – Sycamore Entertainment Group Inc. (SEGI), is pleased to announce it is the premiere sponsor of AARP's Movies for Grownups® Gala. This star-studded gala spotlights and celebrates movies with storylines, performances and film making that has distinct relevance to the 50+ audience. This year's lifetime achievement honoree is Academy Award® nominee and Golden Globe® winner Sharon Stone.
"Sycamore is honored to be selected as the premier sponsor for AARP’s 11th annual Movies for Grownups awards gala and we’re looking forward to presenting an award at this prestigious event," says Sycamore Entertainment CEO Edward Sylvan.
In a recent feature article in Private Wealth Magazine, Sycamore discussed its strategy of distributing and providing P&A financing for movies made primarily for grown up audiences, which has become an underserved market ever since being abandoned by the studios in favor of larger budget branded movies.
The Movies for Grownups awards Gala attracts some of the entertainment world's biggest celebrities, filmmakers, and Hollywood movers and shakers to discuss their love of the years' top movies for grownups. AARP's Movies for Grownups award winners are featured in the April/May Issue of the AARP The Magazine which is distributed to more than 22 million homes. Sycamore Entertainment Group will be featured in the magazine, on AARP's radio show which is broadcasted to hundreds of stations across the country, on AARP's website and all collateral regarding the gala evening.
"AARP The Magazine is proud to celebrate movies that engage grownup audiences with challenging topics, thoughtful new approaches, and sterling work by actors, actresses, directors, and writers, all at the top of their games," said Nancy Perry Graham, Vice President and Editor of AARP The Magazine. "In addition to these wonderful films, we're thrilled to present this year's Lifetime Achievement Award to Sharon Stone, a film icon who has mesmerized audiences for decades with stellar performances in countless films including Basic Instinct, Casino, and The Quick and the Dead."
The AARP Movies for Grownups Award Gala will take place in Beverly Hills California on
February 6, 2012.
Sycamore Entertainment is a publicly traded, diversified entertainment company that specializes in the acquisition, marketing and worldwide distribution of quality finished feature-length motion pictures. Sycamores' management team has more than 50 years' experience in the entertainment industry and utilizes its long standing relationships to provide market specific publicity, promotion, media buying, theatrical placement and Print and Advertising financing for theatrical domestic release.
AARP is a non-profit, nonpartisan organization with a membership that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 35.1 million readers; AARP Bulletin, the go-to news source for AARP's millions of members and Americans 50+; AARP VIVA, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.
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